¶ … Tobacco Control Program The California Tobacco Control Program (CTCP) is one of the oldest state tobacco control programs in the Nation. Established in 1990, CTCP was the first tobacco control program to include a change of social norms in its strategy. Largely a success due to impacts in and out of California, CTCP must continue to work against the tobacco industry's marketing tactics.

The California Tobacco Control Program (CTCP) was established in 1990 and was the first tobacco control program to incorporate a change of social norms in its core strategy (California Department of Public Health, n.d.). The program's stated mission is "to improve the health of all Californians by reducing illness and premature death attributable to the use of tobacco products" (California Department of Public Health, 2010, modified 10/31/2012). The program's ambitious long-term goals are to empower statewide and local health agencies to promote health and quality of life by providing leadership...

In order to achieve its long-term goals, the CTCP has formulated short-term goals/measurable objectives. These goals/objectives include: eliminating smoking on restaurant patios; eliminating smoking and tobacco waste from local and state recreation areas, trails, parks and beaches; taking steps to protect residents of multiple housing units from second-hand and third-hand smoke; reducing tobacco waste that could harm wildlife and landscapes; eliminating marketing by the tobacco industry at community events and youth-oriented events; eliminating smoking in licensed daycare, foster care and assisted living to ensure smoke-free environments for children and patients; countering marketing by the tobacco industry that targets nonwhites,…